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The operating system for intra-family lending

The Bank of Mom and Dad OS

(Now has an operating system)

Get started

Cheaper than a bank. Smarter than a handshake.

01 Why we exist

Every year, families quietly lend hundreds of billions to one another. Almost none of it is structured. Pari turns the Bank of Mom and Dad into real, tracked, tax-smart agreements so wealth stays in the family and compounds across generations.

02 AI underwriting

Only loans that are
actually feasible.

Pari checks that every repayment truly fits before a dollar moves.

  • Feasibility firstThe schedule matches what the borrower can really carry.
  • Relationship protectedNeutral and documented, so money talk stays off the table.
  • Early warningSpot strain long before a payment is missed.

03 What Pari does

One operating system for
the whole family loan.

04 The opportunity

A generational wealth
transfer is underway.

$84T
Generational wealth transfer underway through ~2045
80%
Of US wealth held by Boomers and Gen X
$200-400B
Lent between family members every year
4th
Largest consumer lender bank is the Bank of Mom and Dad

05 Why families choose Pari

Keep the wealth.
Keep the relationship.

Families set fair, AFR-compliant rates that beat retail lenders. Interest stays in the family instead of leaking to a bank.

Clear terms and automated repayment remove the ambiguity that turns family loans into family grievances.

Live AFR rates and gift-tax thresholds are tracked for you, turning informal loans into defensible, documented notes.

Roughly 80% of AUM is lost at inheritance. Structured intra-family lending keeps capital, and clients, in the household.

06 Built for advisors

Private wealth firms
run on Pari.

Free

Free for private wealth firms. No seat fees, no setup cost, no catch.

2 minto embed Pari into your existing workflow
1 minto create and onboard an intra-family loan

Strengthen firm's AUM, fiduciary ability, and multi-gen estate planning.

Interested but don't know
where to start?

Or email us at support@pariapp.com